The Wataniya Entrepreneurship Incubation Hub

Project Selection Criteria

Criterion	Description	Key Assessment Indicators	Suggested Weight (%)
Innovation & Originality	The degree to which the project introduces a novel idea, product, service, or process, or significantly improves an existing solution.	• Uniqueness of the idea • Clear differentiationfrom competitors • Use of innovative technology or approach	15
Problem Definition and Relevance	Clarity and importance of the problem addressed and its relevance to national, community, or market needs.	• Well-defined problem statement • Evidence of unmet need or market gap • Alignment with national development priorities	10
Market Potential and Demand	Size, accessibility, and growth potential of the target market.	• Identified target customers • Market size and growth prospects • Evidence of customer demand or validation	15
Business Model and Revenue Generation	Soundness and sustainability of the proposed business model.	• Clear value proposition • Revenue streamsidentified • Cost structure and pricing strategy	10
Technical Feasibility	Practicality of developing and implementing the proposed solution with available resources and technology.	• Technical readiness level • Availability of required skills and infrastructure • Realistic development plan	10
Scalability & Growth Potential	Ability of the project to grow, scale, and expand beyond initial markets.	• Replicability of the model • Expansion potential (regional/international) • Growth strategy clarity	10
Team Capacity & Commitment	Skills, experience, diversity, and dedication of the founding team.	• Relevant technical and business expertise • Team roles clearly defined • Demonstrated commitment and availability	15
Social, Economic, or Environmental Impact	Contribution to job creation, social inclusion, sustainability, or economic development.	• Expected employment generation • Social or environmental benefits • Alignment with SDGs or national priorities	10
Financial Planning and Sustainability	Quality and realism of financial projections and funding needs.	• Realistic budget and forecasts • Understanding of financial risks • Path to financial sustainability	10
Risk Assessment and Mitigation	Identification of potential risks and proposed mitigation strategies.	• Awareness of technical, market, and operational risks • Practical mitigation measures	5
Readiness for Incubation	Preparedness of the project to benefit from incubation support.	• Clear milestones for the incubation period • Openness to mentoring and learning • Defined support needs	10